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BrainstormPlanningExecution & Results
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Brainstorm DateStatusExperiment In A SentenceObjectiveFunnel StepDescriptionOther Supporting LinksICEScorePriority for ObjectiveExperiment IDExperiment LeadStart DateEnd DateDurationHypothesisMetric to TestCurrent MetricExpected MetricResourcesExperiment Doc LinkFinal MetricLearningsNext Steps
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28/8/2019In ProgressGet Backlinks from 10 sites with >80 DAIncrease Website Traffic by 20%: Domain AuthorityAcquisitionFew backlinks from higher DA websites is much more valuable than a lot of backlinks from lower DA websites. Hence, getting such quality backlinks should increase our DA faster! https://neilpatel.com/blog/boost-your-domain-authority/8725.7MediumEID01Joan30/8/1920/9/1921We believe that 10 backlinks within a week from high ranking websites will quickly improve our DA. We'll measure this using the Moz DA checkerDomain Authority76803-4 hours on research
2 hours on sending emails
2-4 hours on negotiation		https://docs.google.com/document/u/1/d/1psDL1VyjJDjBmtVjF_EDqa83IVI7RqqJBG_aMMQ8p3A/edit
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28/8/2019FailureIncrease social media mentions from fansIncrease Website Traffic by 20%: Domain AuthorityAcquisitionInceased social media mentions directly correlates to higher DA according to an article from Neil Patel. Putting engaging and interactive content should increase mentions on Social Mediahttps://neilpatel.com/blog/boost-your-domain-authority/6776.7MediumEID02James28/8/1927/9/1930Because we saw from Niel Patel's data that higher social media mentions boost the DA, we believe that posting engaging content should boost our social media mentions. We'll measure this using # of social media mentions of our page during the span of the experiment# Social Media Mentions15 per week45 per week4-5 hours creating content
https://docs.google.com/document/d/1Es-KokQwqrsf9R0u90IuYx9WlKdU1NaXg1vytK4B3eo/edit35 per week- Against what we’ve learned from Niel Patel’s blog, increase in social media mentions hasn’t shown any significant change in Domain Authority
- Experiment has shown that focused approach on creating engaging content will increase mentions, and has a direct correlation to increase in Page Likes over the same period of time.
- Increased Page likes has also shown increase in conversions to free trial from SM Source.
Replicate experiment with the objective to increase conversions from Social Media source of acquisition
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28/8/2019SuccessfulBoost posts that generate highest organic traffic
Increase Website Traffic by 20%: Social Media TrafficAcquisitionPosts that organically generate higher traffic can deliver proportionally higher traffic if the post is boosted to a bigger audience8898.3HighEID03John22/8/1931/8/199Because we saw that a few posts generate the highest amount of traffic from Social Media every week, we believe that boosting such posts to a greater audience will increase the traffic to website from Social Media. We'll measure using utm tag: utm_source=facebook&utm_medium=boosted
# Traffic from boosted postsN/A250002 hours to review analytics and boost
1 hour to research targeting		https://docs.google.com/document/d/1FbSZTyCYv55wbgAR6SgrQI40Upc7KRyv6hv2bopuovc/edit25282- Successful experiment: It helps to boost the best performing posts in order to capture a larger relevant audience
- Results are consistent across different types of posts in bringing traffic to the website
Measure LTV:CAC ratio for this particular source historically.
- IF LTV:CAC is above 5x:
Systematise the experiment: Automate the process using Zapier so the highest performing post automatically gets boosted the next day.

- IF LTV:CAC is below 5x:
Run experiments to increase the ratio, and THEN systematise this experiment.
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28/8/2019IdeaA/B Test Call to Actions on posts
Increase Website Traffic by 20%: Social Media TrafficAcquisitionTesting different CTAs on social media posts should help us understand what works best in terms of conversions to traffic68108.0HighEID04John22/8/195/9/1914Because we saw that some social media posts are getting higher engagement and ctr, we believe that focused testing of different CTAs should help us identify the best converting CTA. We'll measure this using Facebook Insights# Clicks on CTAs3500 per post65002 hours to research converting CTAs
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28/8/2019IdeaTest low-end landing pages for highest traffic pageIncrease Website Traffic by 20%: Bounce RateAcquisitionHaving faster loading landing pages could decrease the bounce rate7666.3MediumEID05Jenny24/8/1931/8/197Because we saw that the lightest page on website also has the lowest bounce rate, we believe that creating low-end landing pages for the highest traffic pages will decrease overall bounce rate. We'll measure this using Google Analytics% Bounce Rate44%32%5-6 hours on creating new landing page
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28/8/2019IdeaRemove website back-end integrations for a weekIncrease Website Traffic by 20%: Bounce RateAcquisitionGTMetrix report shows that the wordpress widgets cause heavy load-time. Removing the widgets should decrease page-load time, and hence decrease bounce rate along with it8898.3HighEID06Joanna24/8/1931/8/197Because we saw from the GTMetrix report that the page-load time is 5.2seconds majorly due to wordpress plugins, we expect the page-load time to decrease drastically if we disable the plugins. We'll measure this using Page-Load time as the key metricPage Load time5.2 seconds3.0 seconds~2 hours to research on heaviest plugins, and weigh pros and cons of disabling plugins
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