๐ Insights-based LinkedInโข๏ธ Training for sustainable Sales, Marketing and Hiring Funnels ๐ฅ Sales Navigator & Social Selling Expert | Renowned International Keynote Speaker ๐ค
๐ ๐ฎ๐บ ๐ป๐ผ๐ ๐ต๐ฒ๐ฟ๐ฒ ๐๐ผ ๐บ๐ฎ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐ต๐ฒ๐ฎ๐ฑ ๐๐ฝ๐ถ๐ป! It's nice to know some of the Content Rules for LinkedIn, but I can't stress enough that it was, is and always will be about publishing quality content! But here is a #LinkedInAlgorithm infographic to put on your office wall or desk! I have used this metaphor many times for those who keep saying it's useless to understand the (LinkedIn) algorithm. "๐๐ณ๐บ ๐ต๐ฐ ๐ธ๐ช๐ฏ ๐ข ๐ฃ๐ฐ๐ข๐ณ๐ฅ ๐จ๐ข๐ฎ๐ฆ, ๐ธ๐ช๐ต๐ฉ๐ฐ๐ถ๐ต ๐ฌ๐ฏ๐ฐ๐ธ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ณ๐ถ๐ญ๐ฆ๐ด. ๐๐ต'๐ด ๐ฏ๐ฐ๐ต ๐จ๐ฐ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ฉ๐ข๐ฑ๐ฑ๐ฆ๐ฏ" ๐ฆ๐ผ ๐ณ๐ผ๐น๐น๐ผ๐ ๐๐ต๐ฒ๐๐ฒ ๐๐๐ฒ๐ฝ๐ ๐๐ผ ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ฒ ๐บ๐ผ๐ฟ๐ฒ ๐๐๐ฐ๐ฐ๐ฒ๐๐๐ณ๐๐น ๐ผ๐ป ๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป 1๏ธโฃ identify the needs and challenges of your target audience 2๏ธโฃ select 2 or 3 topics for your content to address them 3๏ธโฃ create long form content (reports, videos, e-books, white papers) 4๏ธโฃ slice them up for LinkedIn in understandable formats (*) 5๏ธโฃ create easy-to-process content (**) 6๏ธโฃ publish it on LinkedIn, with the algorithm rules in mind 7๏ธโฃ engage, engage, engage 8๏ธโฃ use accelerators (interviews, podcasts, reposts, reshares by peers) 9๏ธโฃ convert to 1-on-1 conversations ๐ re-use and re-purpose (*) last week learnt from Sam Browne ๐ฆ 's Carousel that LinkedIn audience will engage more with a cool, easy-to-understand Carousel highlighting 15 Tips, then with a 57-page report with 162 Tips ๐ฅ + 15.000 followers ๐ฅ + 1.800.000 views (**) yesterday learnt from ๐ก๐ฃ Jonathan Chan that an infographic is a perfect way to highlight the most interesting findings ๐ฅ + 10.000 followers (in 1 day) ๐ฅ + 1.000.000 views (in 18 hours) ---------------------- ๐ฅ I am Richard. ๐บSupporting you leveraging LinkedIn for sales and marketing success. ๐บProviding training, consultancy and keynotes in 7 native languages with a team of 15 awesome colleagues Liked this post? Want to see more? ๐ Ring it on my Profile Follow #LinkedInByRichardvanderBlom ๐ Connect with me #SocialSelling #LinkedIn #contentmarketing
Hi Richard, First of all, many thanks for sharing your insightful report again, much appreciated. With all the possibilities to increase the reach, I was wondering, what the "normal reach" for personal accounts is. (According to your report, it is about 2,4% for company pages). Some time ago, I noted down that it was 25 - 50% of all connections for personal accounts. This seems to have dropped, would it be fair to say about 10 - 15% for the initial "normal reach"? Sorry if I missed this number in your report. Best regards from Basel, Isabelle
Thanks. Are the best posting times the same in all time zones or are they a specific time zone?
You say donโt comment first. Why? LinkedIn also punishes you if you use an external link in your post. The alternative: a comment. But you recommend not to comment on your own post first. So how do you handle this?
I was told by some that LinkedIn experts that LinkedIn only indexes 3 hashtags & anything over 3 is a waste of time. Do your studies contrast that data?
This is an emblematic guide to keep close at hand, an excellent summary to improve our performance here on LinkedIn. Is there any chance to promote an infographic for the company page? Thanks for sharing ยฉ Richard van der Blom.
ยฉ Richard van der Blom I have a question. What happens if I post one content today and, at the same time, I comment on others' posts on my network. What happens with the algorithm? It will count the comments as content as well and cannibalize my original post or not?
ยฉ Richard van der Blom Curious if we should translate the post time-of-day from your time zone to our own local one?
Love to follow the guide line.
Love a great infographic ยฉ Richard van der Blom. Thank you! Question: Not sure if this was from you or not but I heard the Comment before the Reaction gets better amplification. True?
Your poster is much-appreciated addition to my workspace this morning ยฉ Richard van der Blom. Thank you! In this digital age, dare I admit that I still really like paper!?! ๐ I always print stuff off - to read, highlight and scribble on. And for the really good stuff I reach for the blue tack. ๐ Elliot Settle Andy Hewitt Gill Barstow Olivia OโConnor Lesley Fitch Jamie Farmer Richard Potter Kieran Towse PROTECTHEAR LTD Emma Flack MCIM Lucy Flower Matt Coleman Rachael Alexander Counselling Psychologist Toby Sewell