Richard van der Blomโ€™s Post

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๐Ÿš€ Insights-based LinkedInโ„ข๏ธ Training for sustainable Sales, Marketing and Hiring Funnels ๐Ÿ’ฅ Sales Navigator & Social Selling Expert | Renowned International Keynote Speaker ๐ŸŽค

๐—œ ๐—ฎ๐—บ ๐—ป๐—ผ๐˜ ๐—ต๐—ฒ๐—ฟ๐—ฒ ๐˜๐—ผ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ต๐—ฒ๐—ฎ๐—ฑ ๐˜€๐—ฝ๐—ถ๐—ป! It's nice to know some of the Content Rules for LinkedIn, but I can't stress enough that it was, is and always will be about publishing quality content! But here is a #LinkedInAlgorithm infographic to put on your office wall or desk! I have used this metaphor many times for those who keep saying it's useless to understand the (LinkedIn) algorithm. "๐˜›๐˜ณ๐˜บ ๐˜ต๐˜ฐ ๐˜ธ๐˜ช๐˜ฏ ๐˜ข ๐˜ฃ๐˜ฐ๐˜ข๐˜ณ๐˜ฅ ๐˜จ๐˜ข๐˜ฎ๐˜ฆ, ๐˜ธ๐˜ช๐˜ต๐˜ฉ๐˜ฐ๐˜ถ๐˜ต ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ณ๐˜ถ๐˜ญ๐˜ฆ๐˜ด. ๐˜๐˜ต'๐˜ด ๐˜ฏ๐˜ฐ๐˜ต ๐˜จ๐˜ฐ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ฉ๐˜ข๐˜ฑ๐˜ฑ๐˜ฆ๐˜ฏ" ๐—ฆ๐—ผ ๐—ณ๐—ผ๐—น๐—น๐—ผ๐˜„ ๐˜๐—ต๐—ฒ๐˜€๐—ฒ ๐˜€๐˜๐—ฒ๐—ฝ๐˜€ ๐˜๐—ผ ๐—ฏ๐—ฒ๐—ฐ๐—ผ๐—บ๐—ฒ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€๐—ณ๐˜‚๐—น ๐—ผ๐—ป ๐—Ÿ๐—ถ๐—ป๐—ธ๐—ฒ๐—ฑ๐—œ๐—ป 1๏ธโƒฃ identify the needs and challenges of your target audience 2๏ธโƒฃ select 2 or 3 topics for your content to address them 3๏ธโƒฃ create long form content (reports, videos, e-books, white papers) 4๏ธโƒฃ slice them up for LinkedIn in understandable formats (*) 5๏ธโƒฃ create easy-to-process content (**) 6๏ธโƒฃ publish it on LinkedIn, with the algorithm rules in mind 7๏ธโƒฃ engage, engage, engage 8๏ธโƒฃ use accelerators (interviews, podcasts, reposts, reshares by peers) 9๏ธโƒฃ convert to 1-on-1 conversations ๐Ÿ”Ÿ re-use and re-purpose (*) last week learnt from Sam Browne ๐Ÿฆ– 's Carousel that LinkedIn audience will engage more with a cool, easy-to-understand Carousel highlighting 15 Tips, then with a 57-page report with 162 Tips ๐Ÿ’ฅ + 15.000 followers ๐Ÿ’ฅ + 1.800.000 views (**) yesterday learnt from ๐Ÿ’ก๐Ÿ“ฃ Jonathan Chan that an infographic is a perfect way to highlight the most interesting findings ๐Ÿ’ฅ + 10.000 followers (in 1 day) ๐Ÿ’ฅ + 1.000.000 views (in 18 hours) ---------------------- ๐Ÿ’ฅ I am Richard. ๐Ÿ”บSupporting you leveraging LinkedIn for sales and marketing success. ๐Ÿ”บProviding training, consultancy and keynotes in 7 native languages with a team of 15 awesome colleagues Liked this post? Want to see more? ๐Ÿ”” Ring it on my Profile Follow #LinkedInByRichardvanderBlom ๐Ÿ” Connect with me #SocialSelling #LinkedIn #contentmarketing

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Your poster is much-appreciated addition to my workspace this morning ยฉ Richard van der Blom. Thank you! In this digital age, dare I admit that I still really like paper!?! ๐Ÿ™Š I always print stuff off - to read, highlight and scribble on. And for the really good stuff I reach for the blue tack. ๐Ÿ’™ Elliot Settle Andy Hewitt Gill Barstow Olivia Oโ€™Connor Lesley Fitch Jamie Farmer Richard Potter Kieran Towse PROTECTHEAR LTD Emma Flack MCIM Lucy Flower Matt Coleman Rachael Alexander Counselling Psychologist Toby Sewell

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Isabelle Wymann

Digital Marketing Manager at Basel Area Business & Innovation

1y

Hi Richard, First of all, many thanks for sharing your insightful report again, much appreciated. With all the possibilities to increase the reach, I was wondering, what the "normal reach" for personal accounts is. (According to your report, it is about 2,4% for company pages). Some time ago, I noted down that it was 25 - 50% of all connections for personal accounts. This seems to have dropped, would it be fair to say about 10 - 15% for the initial "normal reach"? Sorry if I missed this number in your report. Best regards from Basel, Isabelle

Gary Bandy

I help accountants and auditors turn insight into impact.

1y

Thanks. Are the best posting times the same in all time zones or are they a specific time zone?

Florian Hollfelder

Host @ Summen+Salden Podcast | Accounting: Modern. Easy. Efficient

1y

You say donโ€™t comment first. Why? LinkedIn also punishes you if you use an external link in your post. The alternative: a comment. But you recommend not to comment on your own post first. So how do you handle this?

Denise Dorman

๐™„'๐™ข ๐™”๐™ค๐™ช๐™ง ๐˜ฝ๐™๐˜ผ๐™‰๐˜ฟ๐™ˆ๐™Š๐™๐™ƒ๐™€๐™. ๐™„ ๐™Ž๐™ฉ๐™ง๐™–๐™ฉ๐™š๐™œ๐™ž๐™ฏ๐™š, ๐™€๐™ซ๐™–๐™ฃ๐™œ๐™š๐™ก๐™ž๐™ฏ๐™š & ๐™ˆ๐™ค๐™ฃ๐™š๐™ฉ๐™ž๐™ฏ๐™š ๐™”๐™Š๐™. ๐˜พ๐˜ผ๐™‡๐™‡ ๐™”๐™Š๐™๐™ ๐˜ฝ๐™๐˜ผ๐™‰๐˜ฟ๐™ˆ๐™Š๐™๐™ƒ๐™€๐™--๐™”๐™ค๐™ช๐™ง ๐™‹๐™š๐™ง๐™จ๐™ค๐™ฃ๐™–๐™ก ๐˜ฝ๐™ง๐™–๐™ฃ๐™™ ๐˜ผ๐™˜๐™˜๐™š๐™ก๐™š๐™ง๐™–๐™ฉ๐™ค๐™ง.

1y

I was told by some that LinkedIn experts that LinkedIn only indexes 3 hashtags & anything over 3 is a waste of time. Do your studies contrast that data?

Luiz Carlos de Oliveira Junior

Continuous Improvement | Lean Business System | LinkedInโ„ข for Career and Business | Consulting | Advising | Training

1y

This is an emblematic guide to keep close at hand, an excellent summary to improve our performance here on LinkedIn. Is there any chance to promote an infographic for the company page? Thanks for sharing ยฉ Richard van der Blom.

Romulo Corrรชa

Mentoria de Carreira | Ajudo Lรญderes a Transformarem Insatisfaรงรฃo Profissional em Realizaรงรฃo Pessoal | Mentoria de Marca Pessoal para Lรญderes | Mentoria LinkedIn para Executivos e Empresas | LinkedIn Top Voice 2024

1y

ยฉ Richard van der Blom I have a question. What happens if I post one content today and, at the same time, I comment on others' posts on my network. What happens with the algorithm? It will count the comments as content as well and cannibalize my original post or not?

ยฉ Richard van der Blom Curious if we should translate the post time-of-day from your time zone to our own local one?

Sayan Roy

I Help People Create and Monetize Their Brand On LinkedIn | Personal Branding Coach | LinkedIn Growth Hacker | LinkedIn Lead Generation Specialist | Technical Project Manager @ Webgen

1y

Love to follow the guide line.

Chuck Shaver

Ready to hit the EASY BUTTON for Social Selling on LinkedIn? I help companies & individuals leverage Social Selling by optimizing their LinkedIn Brand & delivering Sales Training to Drive Revenue & Shorten Sales Cycles.

1y

Love a great infographic ยฉ Richard van der Blom. Thank you! Question: Not sure if this was from you or not but I heard the Comment before the Reaction gets better amplification. True?

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